Trademark Class 14: Jewelry & Watches | Complete Filing Guide
Everything you need to file a trademark in Class 14. Covers precious metals, jewelry, watches, clocks, and precious stones.
Class 14 covers precious metals and their alloys, jewelry, precious stones, and horological instruments. Jewelers, watchmakers, and precious metal dealers file here.
What Class 14 Covers
Class 14 includes precious metals, jewelry, watches, clocks, and gems. This is the primary class for the jewelry and watch industries.
The class covers:
- Jewelry - Rings, necklaces, bracelets, earrings
- Watches and clocks - Watches, clocks, chronographs
- Precious metals - Gold, silver, platinum
- Precious stones - Diamonds, rubies, emeralds
Included in Class 14
Jewelry:
- Rings
- Necklaces
- Bracelets
- Earrings
- Brooches
- Cufflinks
- Tie clips
- Costume jewelry
Watches and Clocks:
- Watches
- Clocks
- Watch bands
- Watch cases
- Chronographs
- Pocket watches
Precious Materials:
- Gold
- Silver
- Platinum
- Precious metal alloys
- Diamonds
- Rubies
- Emeralds
- Sapphires
- Pearls
NOT Included in Class 14
These similar items belong in other classes:
- Smartwatches (computing functions) - Class 9 (Electronics)
- Jewelry boxes - Class 20 (Furniture)
- Watch repair services - Class 37 (Construction & Repair)
- Retail jewelry store services - Class 35 (Advertising & Business)
Watches: Class 14 vs. Class 9
This distinction matters for technology companies:
Class 14 (this class): Traditional watches without computing functions. Tells time and may include basic complications (date, chronograph).
Class 9: Smartwatches with computing capabilities. Runs apps, connects to smartphones, tracks health metrics.
If your watch does both, you may need to file in both classes.
Common Goods Descriptions
Using pre-approved descriptions from the USPTO Trademark ID Manual avoids the $200 custom description surcharge.
Popular pre-approved descriptions for Class 14:
- Jewelry
- Watches
- Clocks
- Precious metals and their alloys
- Precious stones
- Rings
- Necklaces
- Earrings
Well-Known Marks in Class 14
These recognizable brands are registered in Class 14:
- Tiffany - Jewelry and silverware
- Rolex - Watches
- Cartier - Jewelry and watches
- Swarovski - Crystal jewelry
- Pandora - Jewelry and charms
- TAG Heuer - Watches
Filing Tips for Class 14
Costume Jewelry is Class 14
Both fine jewelry and costume jewelry belong in Class 14:
- Fine jewelry (gold, diamonds)
- Costume jewelry (non-precious materials)
- Fashion jewelry
- Statement jewelry
Consider Your Full Product Line
Jewelry companies often need multiple classes:
| What You Offer | Class |
|---|---|
| Jewelry and watches | Class 14 |
| Smartwatches | Class 9 |
| Jewelry boxes | Class 20 |
| Retail services | Class 35 |
| Jewelry repair | Class 37 |
Specimens for Jewelry
For Class 14 trademarks, acceptable specimens include:
- Product tags and labels
- Jewelry boxes showing the mark
- Website pages where jewelry is sold
- Point-of-sale displays
Related Classes
If you are filing in Class 14, you may also need:
- Class 9: Electronics & Software - Smartwatches and electronic devices
- Class 18: Leather Goods - Watch straps (leather)
- Class 26: Haberdashery - Hair accessories with ornaments
- Class 35: Advertising & Business - Retail store services
Filing Fees
Current USPTO fees for Class 14 trademark applications (2025):
| Filing Type | Fee per Class |
|---|---|
| Electronic filing (ID Manual description) | $350 |
| Electronic filing (custom description) | $550 |
| Paper filing | $1,000 |
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