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Trademark Class 28: Toys & Sporting Goods | Complete Filing Guide

Everything you need to file a trademark in Class 28. Covers toys, games, video game consoles, sporting equipment, and holiday decorations.

Last updated: December 14, 2025

Class 28 covers toys, games, playthings, video game consoles, sporting equipment, and holiday decorations. Toy companies, game publishers, and sports equipment manufacturers file here.

What Class 28 Covers

Class 28 includes games, toys, and playthings, video game apparatus, gymnastic and sporting articles, and decorations for Christmas trees.

The class covers:

  1. Toys - Action figures, dolls, building blocks
  2. Games - Board games, puzzles, video game consoles
  3. Sporting equipment - Golf clubs, tennis rackets, fitness equipment
  4. Outdoor recreation - Fishing rods, skis, camping equipment
  5. Decorations - Christmas ornaments, party decorations

Included in Class 28

Toys:

  • Action figures
  • Dolls
  • Stuffed animals
  • Building blocks
  • Toy vehicles
  • Remote control toys

Games:

  • Board games
  • Card games
  • Puzzles
  • Video game consoles
  • Game controllers
  • Arcade games

Sporting Equipment:

  • Golf clubs
  • Tennis rackets
  • Basketballs
  • Footballs
  • Fitness equipment
  • Weights

Outdoor Recreation:

  • Fishing rods
  • Skis
  • Snowboards
  • Surfboards
  • Bicycles (sporting)

Decorations:

  • Christmas ornaments
  • Christmas trees (artificial)
  • Party decorations
  • Halloween decorations

NOT Included in Class 28

These similar items belong in other classes:

  • Downloadable video games - Class 9 (Electronics)
  • Sportswear and athletic clothing - Class 25 (Clothing)
  • Gaming services - Class 41 (Education & Entertainment)
  • Bicycles (transport) - Class 12 (Vehicles)

Video Games: Class 28 vs. Class 9

The hardware/software distinction:

Class 28: Video game consoles, controllers, physical game cartridges Class 9: Downloadable video games, game software Class 41: Gaming services, online gaming

Common Goods Descriptions

Using pre-approved descriptions from the USPTO Trademark ID Manual avoids the $200 custom description surcharge.

Popular pre-approved descriptions for Class 28:

  • Toys
  • Games and playthings
  • Sporting articles
  • Video game consoles
  • Exercise equipment
  • Christmas decorations
  • Dolls
  • Puzzles

Well-Known Marks in Class 28

These recognizable brands are registered in Class 28:

  • LEGO - Building block toys
  • Mattel - Toys and games
  • Nintendo - Video game consoles
  • Wilson - Sporting goods
  • Peloton - Exercise equipment
  • Hasbro - Toys and games

Filing Tips for Class 28

Specify Product Type

Be specific about your toys or sporting goods:

  • Good: "Action figures"
  • Good: "Video game consoles"
  • Good: "Golf clubs"
  • Bad: "Toys"
  • Bad: "Sports products"

Consider Your Full Product Line

Game companies often need multiple classes:

What You OfferClass
Game consolesClass 28
Downloadable gamesClass 9
Online gaming servicesClass 41
Game merchandise (clothing)Class 25

Specimens for Toys

For Class 28 trademarks, acceptable specimens include:

  • Product packaging
  • Labels on toys or equipment
  • Website pages where products are sold
  • Hang tags

Related Classes

If you are filing in Class 28, you may also need:

Filing Fees

Current USPTO fees for Class 28 trademark applications (2025):

Filing TypeFee per Class
Electronic filing (ID Manual description)$350
Electronic filing (custom description)$550
Paper filing$1,000

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